Keeping a lead interested is critical to generate profit from your contacts. This is a step every business needs to take into account. Otherwise, those clients will disappear on you. You’ll want to maintain a proper balance between making sure those leads remain interested while also not pestering them too much that they feel obliged to avoid you altogether.
This information is imperative to sales representatives, cold callers, and virtual assistants who constantly keep in touch with leads. These are practices that can help amp up profit margins by turning leads into paying clients.
Never risk pushing a lead away by being inconsiderate. A handful of things you can do that leads and clients can see as inconsiderate by include the following:
- Calling them during off-hours
- Not calling at an exact time when you agreed you would
- Constantly messaging or emailing them
- Making unwarranted calls
- Asking/saying personal, unnecessary, and irrelevant details
Always treat your leads well by being considerate of them. This ensures they’ll go from tolerating you to being interested in you and what you have to present to them.
Create Engaging Presentations
When you’re presenting a lead with a presentation on a product or service, make sure your presentation is presentable, engaging, and interesting. Utilize video marketing to help leads understand your products better.
Make sure your presentation is engaging without being too unprofessional. Avoid using too many dull colors, but you’ll also want to make sure your presentation doesn’t look like a slideshow that bursts with color with each slide.
Write relevant information only and write them in a concise manner. Using the fewest words possible while successfully getting your message across will keep your leads’ interest high.
Personalize Messages and Presentations
Personalize the presentation you send to your leads. Make them feel like the presentation is actually for them, rather than making them feel like a part of a mass email.
A good way to do this is to mention them by name, mention a relevant detail you’ve said to them or they’ve said to you in a previous interaction, and explicitly state how your products or services can be a benefit to their exact needs. Cater the presentation or message to them and them only.
Many virtual assistants and cold callers may feel the need to copy and paste every single message for the sake of time. Do this and you’ll risk losing your leads’ interest.
Push Out Newsletters
Newsletters are a great way to keep leads interested and keeping them informed about your business. Another thing that’s great about newsletters is that they can be sent to multiple leads or clients without the risk of them being too impersonal. Newsletters are used by many businesses for this very reason.
Make sure your newsletters are sporadic enough so that they aren’t too invasive. Remember: be considerate. You should also ensure that your newsletters are compelling, engaging, and easy to comprehend.
Don’t Forget to Follow Up
Forgetting to follow up on a lead is an entrepreneurial cardinal sin. Always make sure to contact or email a lead again after a few days of speaking with them. Once you promise to call, message, or email them back, as mentioned previously, always fulfill that promise.
Following up on a lead makes them feel valued and it will keep them interested for far longer. After a few follow-ups, you may just transform that lead into a paying client. Then, you can retain that paying client and get referrals from them. You can make this process happen by keeping your lead interested, and it starts and ends with never forgetting to follow up on them.
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